Our Story
Handmade Brownies, Baked in the UK Since 2003
Brownie Heaven is a UK-based online brownie delivery bakery, founded in 2003. What began as a small coffee shop in Anlaby Common, East Yorkshire, has grown into a nationwide service delivering handmade, gourmet brownies — affectionately known as Kneemelters — to customers across the UK.
The Moment That Changed Everything
At a farmers’ market in Beverley in 2006, something unforgettable happened. A runner, just finished with a 10k, stopped at our stall and tried a sample. Her knees literally gave way. She laughed and said:
“I must have one… but I’ve no money.”
We gave her a brownie anyway. Later that day, she returned — not just to repay us, but to buy two full bags. That was the moment we realised: we weren’t simply selling brownies. We were selling irresistible emotions. Happiness you can taste.
From Farmers’ Markets to Nationwide Brownie Delivery
Our “Kneemelters” became favourites at food festivals and local events, earning a reputation for rich, fudgy indulgence. By 2007, we launched Brownie Heaven online to share the joy beyond our local community.
Now based on the edge of the Cotswolds in Alcester, Warwickshire, our bakery has produced over one million brownies and shipped more than 40,000 parcels of happiness to doorsteps across the country.
Why We Bake
Life is busy. Time is short. But joy can be delivered. Every brownie we bake is crafted with the finest ingredients and the same care as when we first began — from nostalgic flavours like Cherry Bakewell to showstopping creations like our Brownie Mountains.
Whether you’re:
Treating yourself after a long week
Sending a thoughtful gift to someone special
Hosting a party and want a centrepiece that makes people gasp
…Brownie Heaven is here to bring a little joy, one kneemelting bite at a time.
A Taste of Heaven, Straight to Your Door
With every order, we’re not just sending brownies. We’re sending indulgence, comfort, and a smile. That’s why so many of our customers say they don’t just want our brownies — they need them.
Join us on this journey, and discover why Brownie Heaven has been the UK’s home of kneemelting joy since 2003.